David’s Bridal to suit up a new customer via partnership
David’s Bridal is collaborating to outfit the youngest guys in the wedding party.
The bridal and special occasion dress retailer has entered into a deal with Little Tuxedos, an online destination for children's suits and formalwear, to create a one-stop-shop experience for customers. The brand offers suits and formalwear for boys in sizes 6 months to 20H across three collections, each with its own colors, features, fit and price points.
David’s Bridal said that expanding its category assortment to serve infants and youth by partnering with Little Tuxedos is a natural next step and builds off its existing partnership with The Black Tux, which supplies men's suits and formalwear for rent and purchase.
“Teaming up with Little Tuxedos is a game-changer and a natural fit for our long-term strategic growth," said Jim Marcum, CEO, David's Bridal. "We've always provided solutions for brides, bridesmaids, mothers, flower girls, grooms and groomsmen with The Black Tux and are now thrilled to bring a modern solution for the little guys in your bridal party."
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Little Tuxedos will have a dedicated presence in select David's store locations in the coming months as well as omnichannel marketing support. The retailer plans to continually build out exposure for the children's suit and formalwear partner
"We could not have asked for a better partner than David's Bridal," said Christopher Cardi, Little Tuxedos CEO. "For over 15 years, it has been our honor to serve customers online. In our new partnership, we are thrilled to expand our reach to continue delivering exceptional products alongside the nation's leading wedding and special occasion retailer."
In related news, David’s Bridal has expanded its Diamond Loyalty program to include earning points on purchases beyond David's Bridal. Little Tuxedos customers can earn diamond points through the loyalty program as well as receive exclusive offers and discounts through Diamond Loyalty member pricing.